Lumenis approached us and asked us if we could 'fix' their brand. Lumenis is undoubtedly the most prominent company in medical and aesthetic lasers and light-based technology in the world today. The challenge was to take this strength and backbone and to portray it in a visual language system for the corporate brand as well as the company's sub-brands and products. After defining the identity and visual language system, we create a brand guide book for all the employees, that makes consistency easy to apply. The book was supported by a library of graphic templates and images making localization a simpler task, ensuring a smoother transition for the new visual approach.
The new Lumenis visual language offers a reflection of the company's mission, a strong and solid company that is also highly innovative, providing superior and safe technology and service.