Alon Levin′s floral design concept shop. This one of a kind project lead us to explore a variety of angles in which we could characterize the identity as highly involved with high-end design without being specific about floral design. Strategically, is was crucial to identify the designer rather than the business. The visual system was inspired by natural themes, yet was given a contemporary minimal edge by using monochromatic tones and metallic recycled stock. Knowing that the business model was primarily targeting upper class clientele, we used some sophisticated typography, distinct usage of stock papers, along with unexpected dimensions for collateral pieces.